Your Pet's Future Starts Here
The first independent early-stage venture fund for the pet industry.
Mission
Our mission is to support innovative and passionate entrepreneurs dedicated to improving the lives of pets and their owners through groundbreaking products and services.
Pet spend in the US is growing from $120B today to $195.6B in 2030.
Pet spend is one of the fastest growing consumer categories. Millennials outspent baby boomers as the largest pet-owning demographic.
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The pet economy is set to expand by more than 50% in the coming years. Much of this growth is due to increased spend on pet health.
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The US is the world's biggest pet market, growing to 195.6B by 2030. Global pet market projected to reach half a trillion by 2030.
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Source
In the past four years, there have been over 500 successful sales or acquisitions in the pet industry, totaling more than $100 billion in value.
This is how we invest
Pet Longevity
Veterinary Services
Therapeutics
Consumables
Pet Tech
Animal Health
E-commerce
Digital Services
We’re focused on 8 overlapping market segments, representing a $542 billion opportunity.
Where we invest
USA 60%
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Europe 10%
Asia 30%
Meet our team
With 15+ years in the pet industry, Warren co-founded successful companies, raised $50m, and sold Basepaws for $75m to Zoetis. He also advises global pet firms and serves on the board of Petco Love, a major animal welfare contributor.
Warren Rickard
Managing Partner
Garri, a startup investor with $800 million in exits, co-founded ani.vc and serves as Executive Chair at the Longevity Science Foundation, focusing on longevity for humans and animals.
Garri Zmudze
Founder
Julie has spent the past four years investing at the intersection of software, science, and healthcare. She began her career in venture capital at Toba Capital resulting in over $630M in exits from ScienceIO and Perimeter 81, then held early stage investing roles at Bedford Bridge and Conscience VC.
Julie Liu
Partner
Dr. Kaeberlein is a leading animal aging researcher, founding Director of the Healthy Aging and Longevity Research Institute, and Professor of Pathology and Laboratory Medicine at the University of Washington School of Medicine. He has published over 200 papers, serves on the editorial boards for Science, eLife and GeroScience, and is the Editor-in-Chief for Translational Medicine of Aging. He is also the former President of the American Aging Association and serves on the Executive Committee and Board.
Matt Kaeberlein
Advisor
Jay has launched multiple industry-specific seed funds and consults with the pet care industry on incubations, pitch competitions, and sourcing early-stage investments. He is the Co-Founder and Managing Partner of Active Capital, which has led Nestle-Purina's PetCare Innovation Prize and Founder’s Network for the past 8 years.
Jay DeLong
Advisor
Caroline is veterinarian and animal health strategy expert working in the animal health and nutrition sectors across the US, Europe and globally. She spent ten years at Zoetis where she served as Vice President of Commercial Development & Lifecycle Management for Ruminants. She also led Global Marketing for Cargill Animal Nutrition and Health. Caroline earned her MBA from Columbia University and her DVM from Tufts University.
Caroline Heller
Advisor
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